ConceptInside The StudioWIP

Aura: The Essence of Clean

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as "The Essence…
Michelle Houp
August 19, 2015
Creative StrategyMarketing

What’s the First Step: Tactic Map

When creating a marketing strategy, the hardest thing to decide is where to start. To help facilitate this decision for our clients, we often create a tactic map diagram to break down the opportunities and opportunity costs associated with different tactics. Each diagram we create is unique to the client, their target audiences and…
Michelle Houp
August 18, 2015
Awards

Guidepoint + SIA Award

Award season continues to be kind to us, this time at the Summit International Awards, where our Guidepoint rebrand won a Gold SIA Award. Congrats to the team and to our partners at Guidepoint. (more…)
Michelle Houp
June 1, 2015
Inside The StudioWIP

Cutting Room Floor – Rackspace

Before our Inspired Infrastructure campaign for Rackspace Digital launched at SXSW earlier this year, the CT team put together a strong portfolio of campaign concepts that made the final decision difficult for our partners over at Rackspace. One concept, Pixel , went on to win a Platinum Award in the concept category at the Creativity Awards. Below…
Michelle Houp
May 28, 2015
AwardsConcept

Rackspace Digital: Award Winner

When developing work with our clients, there are often ideas and concepts we love that don't make the final cut. Though they may not get their chance to shine on the main stage, we operate on a no-great-idea-left-behind policy and, luckily, the nice people at the Creativity Awards (see you…
Michelle Houp
May 27, 2015
AwardsNews

Creative Tonic at The Creativity Awards

A big congratulations to the studio and our clients Ryft and ATC after both projects brought home the gold at this year's Creativity Awards. We're always excited to receive recognition for our work, but we especially enjoy the accolades for our partners for all the hard work and effort they…
Michelle Houp
May 20, 2015
News

ATC Gateway Event

A big congratulations to the ATC team on the 2015 Gateway event. Held every year on the eve of SXSW Interactive, the ATC Gateway event is a great opportunity for everyone to get together as they arrive in town. This year the party was at the Belmont and also served as the…
Michelle Houp
March 16, 2015
MarketingNews

Launching the Austin Technology Council

We are excited to announce the launch of the new Austin Technology Council brand and website. We've been working together with the ATC to create a brand and web presence that reflects their growing influence on and leadership in the Central Texas technology and life sciences community. We've got a…
Michelle Houp
March 16, 2015