ConceptInside The Studio

Active Austin

By August 27, 2015 No Comments

We’re football fans here at CT. We’re also passionate design and brand fans. With the new season kicking off in just a few short weeks, we put together a little showcase for Active Austin, an internal project that combines our weekday and weekend passions into a celebration of Austin, football, design and branding.

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For round one of Active Austin, we settled on posters and a set of photographic assets each designer had to incorporate into their design. The result, three very different concepts and styles – one dark, minimal and full of swagger, one a bright, energetic and playful approach to the gridiron, and the third, a glitchy, abstract statement on a sport whose season never truly ends.

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In addition to the poster concepts, we also created a logo for the project, merging the A’s with a plus sign to create a strong, dynamic mark.

 


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Altogether, a fun challenge for the team and opportunity to stretch our design and concepting skills around a sport we love, but don’t see come through the studio often. Stay tuned to see what else the season has in store for us and Active Austin.

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