All Posts By

Craig Lennie

ConceptCreative StrategyInside The Studio
May 9, 2017

Cutting Room Floor: Identities Lost

In this edition of our Cutting Room Floor series, we’re taking a look at brand identities that never made it beyond the studio walls (or screenshare if you’re into technicalities). In each case, we worked closely with the client to build the strategic foundation for our explorations. In each instance,…
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Creative StrategyInside The Studio
April 18, 2017

Why The Coffee Is Never Right – And That’s Okay

We had an incident the other morning that almost derailed an entire day’s worth of productivity in the studio. The coffee was bad. Not, gross but I can-power-through-it-bad. Spoon dissolving as you stir bad. This wasn’t the first time this has happened. In fact, it’s a fairly regular occurrence. (more…)
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ConceptCreative StrategyInside The Studio
January 6, 2017

Standing Out In A Crowd: The Art of Tradeshow Booth Design

With over 275,000 shows a year – and 87 million attendees in the US alone* – tradeshows are a vital part of a complete marketing plan. Since these events bring entire industries into a single space, it’s critical for companies to approach tradeshows differently in order to stand out and…
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AwardsCreative StrategyNews
September 13, 2016

Aura of Success at American Package Design Awards

For more than 50 years, Graphic Design USA (GDUSA) has been a trusted source of news and insights for graphic design professionals, as well as source of recognition for design in several national design competitions that culminate in Annuals showcasing the best in Graphic Design. (more…)
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AwardsNews
May 3, 2016

Creative Tonic Golden at the A’ Design Awards

Recognized worldwide as an indicator of quality and perfection in design, the A' Design Award is a showcase for those answering the need for great design to help create a better future. Created to bring together designers, companies, academics and individuals from around the globe who believe the future is…
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Creative StrategyInside The StudioMarketing
March 18, 2016

Consistently Relevant: Finding Flexibility In Standards

We often work with companies who need us to take an established brand and rethink or reimagine it for a specific execution or opportunity. Whether it’s creating physical presence for a software company or working with an R&D team on the next generation of a brand or product, we often…
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AwardsNews
February 10, 2016

Ryft Winner At iF Design Awards 2016

For over 60 years, the iF DESIGN AWARD has been recognized the world over as a label of design excellence. We're honored to have our work for Ryft recognized by the panel of international experts at this year's competition, iF Design Awards 2016. Selected from 5,295 entries by 2,458 participants from 53 countries, the Ryft rebranding…
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Creative StrategyInside The Studio
January 14, 2016

Win-Win Solutions and the Art of Compromise: 5 Minutes with Julie Huls

Every few weeks we sit down with one studio resident or visitor for a five minute free-for-all on the topic du-jour. This week we have Austin Tech Council CEO and innovation economy expert Julie Huls on the art of compromise. : We usually like to start off with something simple,…
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AwardsNews
January 8, 2016

Ryft Recognized at Summit Emerging Media Awards

We're excited to kick off the new year with the latest recognition for our work with the team at Ryft at the 2015 Summit Emerging Media Awards. Selected from more than 1,300 entries, the Ryft rebrand project was recognized with a Leader Award in the Complete Branding Package category. "It's an honor to be recognized for the…
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