All Posts By

Craig Lennie

Creative Tonic Golden at the A’ Design Awards

By | Awards, News

Recognized worldwide as an indicator of quality and perfection in design, the A’ Design Award is a showcase for those answering the need for great design to help create a better future. Created to bring together designers, companies, academics and individuals from around the globe who believe the future is shaped by arts, design and technology, the award is a certificate of excellence and proof of quality for companies recognized the world over.

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Consistently Relevant: Finding Flexibility In Standards

By | Creative Strategy, Inside The Studio, Marketing

We often work with companies who need us to take an established brand and rethink or reimagine it for a specific execution or opportunity. Whether it’s creating physical presence for a software company or working with an R&D team on the next generation of a brand or product, we often surprise our clients with just how far their brand can extend while still retaining the core elements and essence of their well-defined position.

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Ryft Winner At iF Design Awards 2016

By | Awards, News

For over 60 years, the iF DESIGN AWARD has been recognized the world over as a label of design excellence. We’re honored to have our work for Ryft recognized by the panel of international experts at this year’s competition, iF Design Awards 2016. Selected from 5,295 entries by 2,458 participants from 53 countries, the Ryft rebranding project was recognized as a winner in the Corporate Identity Category. “It’s an honor to be recognized for our work with our longstanding partner, Ryft, by an elite panel of international design leaders,” said Creative Tonic CEO and Founder, Michelle Houp. “It’s a testament to the relationship we have with the…

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Win-Win Solutions and the Art of Compromise: 5 Minutes with Julie Huls

By | Creative Strategy, Inside The Studio

Every few weeks we sit down with one studio resident or visitor for a five minute free-for-all on the topic du-jour. This week we have Austin Tech Council CEO and innovation economy expert Julie Huls on the art of compromise. [CT]: We usually like to start off with something simple, just to get the ball rolling. So with that in mind, we’ll kick it to you and ask is there such a thing as a win-win solution? [JH]: That’s a good question. So the answer is yes, I think there is such a thing as a win-win solution. I think…

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Ryft Recognized at Summit Emerging Media Awards

By | Awards, News

We’re excited to kick off the new year with the latest recognition for our work with the team at Ryft at the 2015 Summit Emerging Media Awards. Selected from more than 1,300 entries, the Ryft rebrand project was recognized with a Leader Award in the Complete Branding Package category. “It’s an honor to be recognized for the work and to be designated a leader in the evolution of how brands keep pace with the new forms of media,” said Creative Tonic CEO and Founder, Michelle Houp. “We’re excited to continue our partnership with the team at Ryft and help them maintain their position as the unrivaled leader in their space.”

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