Creative StrategyMarketing

Perception is Everything

At Creative Tonic we believe that great creative is great business and that a strong brand yields strong results. We’re a branding firm, so of course, we believe that - we wouldn’t be doing the work if we didn’t believe in it. But it’s important to understand that our clients…
Shelley Brand
September 7, 2017
Creative StrategyInside The StudioMarketing

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…
Shelley Brand
October 26, 2016
ConceptCreative StrategyInside The StudioNew Work

New Work: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each…
Shelley Brand
February 18, 2016
Creative StrategyMarketing

What’s the First Step: Tactic Map

When creating a marketing strategy, the hardest thing to decide is where to start. To help facilitate this decision for our clients, we often create a tactic map diagram to break down the opportunities and opportunity costs associated with different tactics. Each diagram we create is unique to the client, their target audiences and…
Shelley Brand
August 18, 2015
Inside The StudioWIP

Cutting Room Floor – Rackspace

Before our Inspired Infrastructure campaign for Rackspace Digital launched at SXSW earlier this year, the CT team put together a strong portfolio of campaign concepts that made the final decision difficult for our partners over at Rackspace. One concept, Pixel, went on to win a Platinum Award in the concept category at the Creativity Awards. Below are…
Shelley Brand
May 28, 2015