ConceptInside The StudioWIP

Aura: The Essence of Clean

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as "The Essence…
Michelle Houp
August 19, 2015
AwardsConcept

Rackspace Digital: Award Winner

When developing work with our clients, there are often ideas and concepts we love that don't make the final cut. Though they may not get their chance to shine on the main stage, we operate on a no-great-idea-left-behind policy and, luckily, the nice people at the Creativity Awards (see you…
Michelle Houp
May 27, 2015