Inside The StudioNew Work

New Work: Newgistics

We're excited to share the results of our recent brand refresh for omni-channel commerce leader Newgistics. Unique in their ability to provide both digital and mobile commerce solutions as well as fulfillment and logistics services for their clients, they came to Creative Tonic for help updating their brand and visual language to reflect the…
Michelle Houp
September 8, 2015
Inside The Studio

A Studio Divided

Since our team comes to Austin from a diverse range of geographic origins, it's not often we find ourselves locked in a head-to-head battle when it comes to college football supremacy. However, this year we find ourselves not only with a battle of rooting interests, but also one of the…
Michelle Houp
September 4, 2015
ConceptInside The Studio

Cutting Room Floor – Digital Globe

We were fortunate to work with satellite imagery pioneer Digital Globe recently on concepts for its upcoming lead generation campaign. In an industry focused on using samples of its satellite imagery as the primary brand and marketing visual, Creative Tonic and Digital Globe wanted to find a new approach to help them standout from the crowd…
Michelle Houp
September 3, 2015
ConceptInside The Studio

Active Austin

We're football fans here at CT. We're also passionate design and brand fans. With the new season kicking off in just a few short weeks, we put together a little showcase for Active Austin, an internal project that combines our weekday and weekend passions into a celebration of Austin, football, design and branding. (more…)
Michelle Houp
August 27, 2015
Inside The Studio

Five Minutes With Michelle

Every week we sit down with one studio resident or visitor for a five minute free-for-all on the topic du-jour. This week we have founder, CEO and fearless-leader Michelle Houp on the dreaded m-word: MOTIVATION (more…)
Michelle Houp
August 25, 2015
ConceptInside The StudioWIP

Aura: The Essence of Clean

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as "The Essence…
Michelle Houp
August 19, 2015
Inside The StudioWIP

Cutting Room Floor – Rackspace

Before our Inspired Infrastructure campaign for Rackspace Digital launched at SXSW earlier this year, the CT team put together a strong portfolio of campaign concepts that made the final decision difficult for our partners over at Rackspace. One concept, Pixel , went on to win a Platinum Award in the concept category at the Creativity Awards. Below…
Michelle Houp
May 28, 2015