In The Ring With The Austin Entrepreneur Community

An exclusive community for entrepreneurs, EO offers business leaders resources for growth and connection that drive greater success in their personal and professional lives. As one of the largest EO chapters, EO Austin wanted to establish a distinct voice within the EO network that not only set the tone for their vision, but also attracted the best and brightest from the Austin entrepreneurial community.

The Challenge

Create a unique, dynamic brand for the EO Austin chapter that captured the the spirit and personality of the local entrepreneurial community. Centered around the website, the brand needed a strong system that could be applied throughout a multitude of executions – from events to collateral and swag – and balanced the desire internally for a bold look and feel with the business considerations of their partners and sponsorships.

Our Approach

Turn the always-on, boundary-pushing mentality of the entrepreneur into a stream-of-consciousness visual language and tone of voice for the brand. Bold, witty and loud, it showcases the energy, enthusiasm and vision it takes to build a successful company. Through its use of color and patterning, the brand provides a diverse range while retaining a common vernacular, allowing the executions to scale from sponsor-friendly to borderline nsfw.

For special events, we again pushed the limits of the brand to create unique, frame worthy posters and event swag for chapter members that bridge the gap between their personal, professional and chapter lives.