Recognized worldwide as an indicator of quality and perfection in design, the A’ Design Award is a showcase for those answering the need for great design to help create a better future. Created to bring together designers, companies, academics and individuals from around the globe who believe the future is shaped by arts, design and technology, the award is a certificate of excellence and proof of quality for companies recognized the world over.
With the selection of our branding work for Ryft as a Gold Award winner the 2015 A’ Design Awards, Creative Tonic is proud to be included this elite group. Selected from thousands of entries and a field representing over 80 countries, it’s an enormous honor and achievement for our work and studio to be selected among the best and most innovative in the world.
With Ryft, a global provider of data processing solutions, there was a need to span a range of audiences, industries and use cases in the creation of their brand. This need to quickly communicate an abstract concept to a diverse, global audience was paired with the desire to stand out, and the resulting impact of their brand is matched only by that of their revolutionary technology.
“One of the side effects of globalization on branding and design is the necessity to create solutions that transcend culture, language and location,” said Creative Tonic Founder and CEO Michelle Houp. “We see the challenge of a global audience as an opportunity to overcome differences through great design and thinking and, if not find, create commonalities across markets and industries.”
From the attention-grabbing, iconic horse visual, which was created using more than 30 royalty free images, to the visual identity system and campaign materials, the brand was created with flexibility in mind, able to effortlessly shift from boardroom to trade show. And, with its striking black-and-white photo-realistic style and bold tone, it quickly differentiates Ryft from the bright colors and slick iconography of the cluttered big data market to position them as the unquestioned leader in the big-data revolution.
About The A’ Design Award
A’ Design Award and Competitions are organized and awarded annually and internationally in a wide range of categories. Every year, projects that focus on innovation, technology, design and creativity are awarded with the A’ Award. While realized projects find opportunities to get published, reach new markets and meet a wide range of buyers for their existing products, the organization also helps the creative minds and startups to meet with the business people to realize their product ideas.
The A’ Design Award and Competition has a very well developed methodology for choosing the best designs using rigorous evaluative criteria, blind judging processes, score normalization, cross matching and more, to reward only the best designers and firms that truly deserve special recognition. The Jury of the A’ Design award is composed of Academics, Professionals, Enterprise and Focus Group members and follow strict guidelines to provide a fair and ethical evaluation.