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Insights - Creative Tonic
Creative StrategyMarketing

Death of a Fixed Bid Project

"That’s not in scope." -The death knell to any working relationship.   We don’t want to say it. Clients don’t want to hear it. And yet, it stands – elephant-esque – as the last, and only, line of defense in the fixed-bid, agency-client ecosystem. Over the last couple of years,…
Michelle Houp
February 21, 2019
Creative StrategyMarketing

Perception is Everything

At Creative Tonic we believe that great creative is great business and that a strong brand yields strong results. We’re a branding firm, so of course, we believe that - we wouldn’t be doing the work if we didn’t believe in it. But it’s important to understand that our clients…
Michelle Houp
September 7, 2017
Creative StrategyInside The StudioMarketing

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…
Michelle Houp
October 26, 2016