Category

Creative Strategy

Creative StrategyMarketing
September 7, 2017

Perception is Everything

At Creative Tonic we believe that great creative is great business and that a strong brand yields strong results. We’re a branding firm, so of course, we believe that - we wouldn’t be doing the work if we didn’t believe in it. But it’s important to understand that our clients…
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ConceptCreative StrategyInside The Studio
May 9, 2017

Cutting Room Floor: Identities Lost

In this edition of our Cutting Room Floor series, we’re taking a look at brand identities that never made it beyond the studio walls (or screenshare if you’re into technicalities). In each case, we worked closely with the client to build the strategic foundation for our explorations. In each instance,…
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Creative StrategyInside The Studio
April 18, 2017

Why The Coffee Is Never Right – And That’s Okay

We had an incident the other morning that almost derailed an entire day’s worth of productivity in the studio. The coffee was bad. Not, gross but I can-power-through-it-bad. Spoon dissolving as you stir bad. This wasn’t the first time this has happened. In fact, it’s a fairly regular occurrence. (more…)
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Creative StrategyInside The StudioNew Work
February 8, 2017

Agile Branding: The Power of Iteration

Like our startups clients and the Harvard Business Review ¹, we believe that iteration leads to innovation. As with great companies and ideas, great brands require trial and error, market testing and continuous evolution over time. Yes, consistency is important in creating a great brand, but you can be consistent…
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ConceptCreative StrategyInside The Studio
January 6, 2017

Standing Out In A Crowd: The Art of Tradeshow Booth Design

With over 275,000 shows a year – and 87 million attendees in the US alone* – tradeshows are a vital part of a complete marketing plan. Since these events bring entire industries into a single space, it’s critical for companies to approach tradeshows differently in order to stand out and…
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Creative StrategyInside The StudioMarketing
October 26, 2016

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…
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AwardsCreative StrategyNews
September 13, 2016

Aura of Success at American Package Design Awards

For more than 50 years, Graphic Design USA (GDUSA) has been a trusted source of news and insights for graphic design professionals, as well as source of recognition for design in several national design competitions that culminate in Annuals showcasing the best in Graphic Design. (more…)
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ConceptCreative StrategyInside The StudioMarketingNews
July 14, 2016

Brand Discovery: Setting The Stage For Efficiency in Creativity

Identifying the opportunities for differentiation is essential in creating a brand that is distinct and stands out from the competition. Where are the holes in the market? What are the areas of opportunity for positioning the company visually and tonally? Understanding these questions ensures we’re helping our clients reflect their…
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Creative StrategyInside The Studio
May 19, 2016

UX Branding: The Path to the Middle

User experience design is an essential part of any digital project. It's crucial to the success of any website and app. It's a critical component of any software or application company’s approach and product. What it's not is a place where a great brand is conceived or built. (more…)
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