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Marketing Archives - Creative Tonic
Creative StrategyMarketing

Death of a Fixed Bid Project

"That’s not in scope." -The death knell to any working relationship.   We don’t want to say it. Clients don’t want to hear it. And yet, it stands – elephant-esque – as the last, and only, line of defense in the fixed-bid, agency-client ecosystem. Over the last couple of years,…
Michelle Houp
February 21, 2019
Creative StrategyMarketing

Perception is Everything

At Creative Tonic we believe that great creative is great business and that a strong brand yields strong results. We’re a branding firm, so of course, we believe that - we wouldn’t be doing the work if we didn’t believe in it. But it’s important to understand that our clients…
Michelle Houp
September 7, 2017
Creative StrategyInside The StudioMarketing

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…
Michelle Houp
October 26, 2016
Inside The StudioMarketingNews

Escape Ordinary: Cove Grand Opening

No better way to cap off our now award-winning work with the team at Cove than with a glass of champagne amongst Austin's fashion elite. Though our collective fashion sense may not put us in that category any time soon, last night's opening event was a great opportunity to see the project fully realized…
Michelle Houp
January 15, 2016
Creative StrategyMarketing

Defining Mobile

As of July 2015, 191.4 million people in the U.S. owned smartphones¹, a number that includes nearly two-thirds (64%³) of all adults.  Recent data also shows people are spending more time on these devices than with their former flame, television, clocking in at an average of 2 hours and 57…
Michelle Houp
October 21, 2015