Creative StrategyInside The StudioMarketing

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…
October 26, 2016
ConceptCreative StrategyInside The StudioNew Work

New Work: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each…
February 18, 2016
Inside The Studio

Happy Ho-Ho-Holidays

This year the team decided to dip our toes into the wonderful world of greeting cards to share some holiday cheer and clean up the often over-the-top style of the season. The simple, fun designs strike a nice balance between festive and sophisticated, and, as a bonus, make for some…
December 24, 2015
Inside The StudioNews

Small Is Better

For us, staying small is a conscious decision. A decision to select opportunities based on how they fit into our goals and strengths versus how many zeros they carry. A choice to stay flexible, to shift and evolve along with our needs and desires versus marrying a specific execution or…
December 15, 2015