Inside The Studio Archives

Design, Detente & Why There Needs To Be A Shift In Thinking To Thinking Across Disciplines

As specialization becomes the new standard for the creative industries, there has been a shift in the common meaning of the term design. Where once it stood as a trade, it now stands as a toolkit, defined by the descriptors we attach (graphic, experience, industrial, etcetera), rather than the process…

Michelle HoupJanuary 4, 2018

Concept Creative Strategy Inside The Studio

Cutting Room Floor: Identities Lost

In this edition of our Cutting Room Floor series, we’re taking a look at brand identities that never made it beyond the studio walls (or screenshare if you’re into technicalities). In each case, we worked closely with the client to build the strategic foundation for our explorations starting with a…

Michelle HoupMay 9, 2017

Creative Strategy Inside The Studio

Why The Coffee Is Never Right – And That’s Okay

We had an incident the other morning that almost derailed an entire day’s worth of productivity in the studio. The coffee was bad. Not, gross but I can-power-through-it-bad. Spoon dissolving as you stir bad. This wasn’t the first time this has happened. In fact, it’s a fairly regular occurrence. (more…)

Michelle HoupApril 18, 2017

Concept Creative Strategy Inside The Studio

Standing Out In A Crowd: The Art of Tradeshow Booth Design

With over 275,000 shows a year – and 87 million attendees in the US alone* – tradeshows are a vital part of a complete marketing plan including social media use, as Facebook ads and get real Instagram likes to promote your products. Since these events bring entire industries into a…

Michelle HoupJanuary 6, 2017

Creative Strategy Inside The Studio Marketing

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…

Michelle HoupOctober 26, 2016

Creative Strategy Inside The Studio

UX Branding: The Path to the Middle

User experience design is an essential part of any digital project. It's crucial to the success of any website and app. It's a critical component of any software or application company’s approach and product. What it's not is a place where a great brand is conceived or built. (more…)

Michelle HoupMay 19, 2016

Agency Quotables Creative Strategy Inside The Studio Our Favorite Things

Our Favorite Things: Productivity Apps

Among our group of thinkers and doers who live the phrase “work smarter, not harder”, productivity apps have become somewhat of a competition in the office. From the latest work-hacking Chrome add-on to communication streamlining applications, here are a few of our latest and greatest productivity apps (click any of…

Michelle HoupMarch 29, 2016

Concept Creative Strategy Inside The Studio New Work

New Work: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each…

Michelle HoupFebruary 18, 2016

Creative Strategy Inside The Studio

Win-Win Solutions and the Art of Compromise: 5 Minutes with Julie Huls

Every few weeks we sit down with one studio resident or visitor for a five minute free-for-all on the topic du-jour. This week we have Austin Tech Council CEO and innovation economy expert Julie Huls on the art of compromise. : We usually like to start off with something simple,…

Michelle HoupJanuary 14, 2016

Inside The Studio

Happy Ho-Ho-Holidays

This year the team decided to dip our toes into the wonderful world of greeting cards to share some holiday cheer and clean up the often over-the-top style of the season. The simple, fun designs strike a nice balance between festive and sophisticated, and, as a bonus, make for some…

Michelle HoupDecember 24, 2015

Inside The Studio News

Small Is Better

For us, staying small is a conscious decision. A decision to select opportunities based on how they fit into our goals and strengths versus how many zeros they carry. A choice to stay flexible, to shift and evolve along with our needs and desires versus marrying a specific execution or…

Michelle HoupDecember 15, 2015

Creative Strategy Inside The Studio Marketing

The Mobile Minefield: Maximizing Your Efforts & Investment

For large companies, the shift to mobile is an exercise in diligence – what content or functionality do people want access to, what is the best method for delivering it, how should the desktop and mobile versions interface or should there be any difference between them at all. These are…

Michelle HoupNovember 12, 2015

Design, Detente & Why There Needs To Be A Shift In Thinking To Thinking Across Disciplines

Cutting Room Floor: Identities Lost

Why The Coffee Is Never Right – And That’s Okay

Standing Out In A Crowd: The Art of Tradeshow Booth Design

The Stigma of B2B

UX Branding: The Path to the Middle

Our Favorite Things: Productivity Apps

New Work: Rackspace + Microsoft Azure Infographic

Win-Win Solutions and the Art of Compromise: 5 Minutes with Julie Huls

Happy Ho-Ho-Holidays

Small Is Better

The Mobile Minefield: Maximizing Your Efforts & Investment

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