Category

Inside The Studio

Craig Lennie
0
ConceptCreative StrategyInside The Studio
May 9, 2017

Cutting Room Floor: Identities Lost

In this edition of our Cutting Room Floor series, we’re taking a look at brand identities that never made it beyond the studio walls (or screenshare if you’re into technicalities). In each case, we worked closely with the client to build the strategic foundation for our explorations. In each instance,…
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Craig Lennie
1
Creative StrategyInside The Studio
April 18, 2017

Why The Coffee Is Never Right – And That’s Okay

We had an incident the other morning that almost derailed an entire day’s worth of productivity in the studio. The coffee was bad. Not, gross but I can-power-through-it-bad. Spoon dissolving as you stir bad. This wasn’t the first time this has happened. In fact, it’s a fairly regular occurrence. (more…)
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Shelley Brand
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Creative StrategyInside The StudioNew Work
February 8, 2017

Agile Branding: The Power of Iteration

Like our startups clients and the Harvard Business Review ¹, we believe that iteration leads to innovation. As with great companies and ideas, great brands require trial and error, market testing and continuous evolution over time. Yes, consistency is important in creating a great brand, but you can be consistent…
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Craig Lennie
0
ConceptCreative StrategyInside The Studio
January 6, 2017

Standing Out In A Crowd: The Art of Tradeshow Booth Design

With over 275,000 shows a year – and 87 million attendees in the US alone* – tradeshows are a vital part of a complete marketing plan. Since these events bring entire industries into a single space, it’s critical for companies to approach tradeshows differently in order to stand out and…
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Shelley Brand
3
Creative StrategyInside The StudioMarketing
October 26, 2016

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…
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Shelley Brand
0
ConceptCreative StrategyInside The StudioMarketingNews
July 14, 2016

Brand Discovery: Setting The Stage For Efficiency in Creativity

Identifying the opportunities for differentiation is essential in creating a brand that is distinct and stands out from the competition. Where are the holes in the market? What are the areas of opportunity for positioning the company visually and tonally? Understanding these questions ensures we’re helping our clients reflect their…
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Shelley Brand
1
Creative StrategyInside The Studio
May 19, 2016

UX Branding: The Path to the Middle

User experience design is an essential part of any digital project. It's crucial to the success of any website and app. It's a critical component of any software or application company’s approach and product. What it's not is a place where a great brand is conceived or built. (more…)
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Craig Lennie
0
Creative StrategyInside The StudioMarketing
March 18, 2016

Consistently Relevant: Finding Flexibility In Standards

We often work with companies who need us to take an established brand and rethink or reimagine it for a specific execution or opportunity. Whether it’s creating physical presence for a software company or working with an R&D team on the next generation of a brand or product, we often…
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Christian LeCornu
0
Creative StrategyInside The Studio
March 11, 2016

Aggressive Productivity: 6 Ways We Get Sh*t Done

We extolled the virtues of small earlier, but one of the consequences of our decision is that there is less body to absorb the blows when changes hit our studio. No matter how meticulous our planning, it’s inevitable that things will shift and we’ll have to retool on the fly…
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