Inside The Studio Archives

Design, Detente & Why There Needs To Be A Shift In Thinking To Thinking Across Disciplines

As specialization becomes the new standard for the creative industries, there has been a shift in the common meaning of the term design. Where once it stood as a trade, it now stands as a toolkit, defined by the descriptors we attach (graphic, experience, industrial, etcetera), rather than the process…

Michelle HoupJanuary 4, 2018

Concept Creative Strategy Inside The Studio

Cutting Room Floor: Identities Lost

In this edition of our Cutting Room Floor series, we’re taking a look at brand identities that never made it beyond the studio walls (or screenshare if you’re into technicalities). In each case, we worked closely with the client to build the strategic foundation for our explorations starting with a…

Michelle HoupMay 9, 2017

Creative Strategy Inside The Studio

Why The Coffee Is Never Right – And That’s Okay

We had an incident the other morning that almost derailed an entire day’s worth of productivity in the studio. The coffee was bad. Not, gross but I can-power-through-it-bad. Spoon dissolving as you stir bad. This wasn’t the first time this has happened. In fact, it’s a fairly regular occurrence. (more…)

Michelle HoupApril 18, 2017

Creative Strategy Inside The Studio New Work

Agile Branding: The Power of Iteration

Like our startups clients and the Harvard Business Review ¹, we believe that iteration leads to innovation. As with great companies and ideas, great brands require trial and error, market testing and continuous evolution over time. Yes, consistency is important in creating a great brand, but you can be consistent…

Michelle HoupFebruary 8, 2017

Concept Creative Strategy Inside The Studio

Standing Out In A Crowd: The Art of Tradeshow Booth Design

With over 275,000 shows a year – and 87 million attendees in the US alone* – tradeshows are a vital part of a complete marketing plan including social media use, as Facebook ads and get real Instagram likes to promote your products. Since these events bring entire industries into a…

Michelle HoupJanuary 6, 2017

Creative Strategy Inside The Studio Marketing

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…

Michelle HoupOctober 26, 2016

Concept Creative Strategy Inside The Studio Marketing News

Brand Discovery: Setting The Stage For Efficiency in Creativity

Identifying the opportunities for differentiation is essential in creating a brand that is distinct and stands out from the competition. Where are the holes in the market? What are the areas of opportunity for positioning the company visually and tonally? Understanding these questions ensures we’re helping our clients reflect their…

Michelle HoupJuly 14, 2016

Creative Strategy Inside The Studio

UX Branding: The Path to the Middle

User experience design is an essential part of any digital project. It's crucial to the success of any website and app. It's a critical component of any software or application company’s approach and product. What it's not is a place where a great brand is conceived or built. (more…)

Michelle HoupMay 19, 2016

Agency Quotables Creative Strategy Inside The Studio Our Favorite Things

Our Favorite Things: Productivity Apps

Among our group of thinkers and doers who live the phrase “work smarter, not harder”, productivity apps have become somewhat of a competition in the office. From the latest work-hacking Chrome add-on to communication streamlining applications, here are a few of our latest and greatest productivity apps (click any of…

Michelle HoupMarch 29, 2016

Creative Strategy Inside The Studio Marketing

Consistently Relevant: Finding Flexibility In Standards

We often work with companies who need us to take an established brand and rethink or reimagine it for a specific execution or opportunity. Whether it’s creating physical presence for a software company or working with an R&D team on the next generation of a brand or product, we often…

Michelle HoupMarch 18, 2016

Creative Strategy Inside The Studio

Aggressive Productivity: 6 Ways We Get Sh*t Done

We extolled the virtues of small earlier, but one of the consequences of our decision is that there is less body to absorb the blows when changes hit our studio. No matter how meticulous our planning, it’s inevitable that things will shift and we’ll have to retool on the fly…

Michelle HoupMarch 11, 2016

Concept Creative Strategy Inside The Studio New Work

New Work: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each…

Michelle HoupFebruary 18, 2016

Design, Detente & Why There Needs To Be A Shift In Thinking To Thinking Across Disciplines

Cutting Room Floor: Identities Lost

Why The Coffee Is Never Right – And That’s Okay

Agile Branding: The Power of Iteration

Standing Out In A Crowd: The Art of Tradeshow Booth Design

The Stigma of B2B

Brand Discovery: Setting The Stage For Efficiency in Creativity

UX Branding: The Path to the Middle

Our Favorite Things: Productivity Apps

Consistently Relevant: Finding Flexibility In Standards

Aggressive Productivity: 6 Ways We Get Sh*t Done

New Work: Rackspace + Microsoft Azure Infographic

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