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Brand Discovery: Setting The Stage For Efficiency in Creativity

By | Concept, Creative Strategy, Inside The Studio, Marketing, News | No Comments

Identifying the opportunities for differentiation is essential in creating a brand that is distinct and stands out from the competition. Where are the holes in the market? What are the areas of opportunity for positioning the company visually and tonally? Understanding these questions ensures we’re helping our clients reflect their perspective and approach in a way that is actually unique or demonstrably different. Working with a client on a new brand or brand refresh, this process of learning about the company, the marketplace and competitive set is crucial to the success of the project and for the long-term prospects of…

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Creative Tonic Golden at the A’ Design Awards

By | Awards, News | No Comments

Recognized worldwide as an indicator of quality and perfection in design, the A’ Design Award is a showcase for those answering the need for great design to help create a better future. Created to bring together designers, companies, academics and individuals from around the globe who believe the future is shaped by arts, design and technology, the award is a certificate of excellence and proof of quality for companies recognized the world over.

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Ryft Winner At iF Design Awards 2016

By | Awards, News | No Comments

For over 60 years, the iF DESIGN AWARD has been recognized the world over as a label of design excellence. We’re honored to have our work for Ryft recognized by the panel of international experts at this year’s competition, iF Design Awards 2016. Selected from 5,295 entries by 2,458 participants from 53 countries, the Ryft rebranding project was recognized as a winner in the Corporate Identity Category. “It’s an honor to be recognized for our work with our longstanding partner, Ryft, by an elite panel of international design leaders,” said Creative Tonic CEO and Founder, Michelle Houp. “It’s a testament to the relationship we have with the…

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Escape Ordinary: Cove Grand Opening

By | Inside The Studio, Marketing, News | No Comments

No better way to cap off our now award-winning work with the team at Cove than with a glass of champagne amongst Austin’s fashion elite. Though our collective fashion sense may not put us in that category any time soon, last night’s opening event was a great opportunity to see the project fully realized from space to shelf. Open to the public this Saturday, the 16th, the boutique is definitely fulfilling the brand’s position as a departure from the typical fashion retail experience. Be sure to stop by to check out the Cove brand and identity in the flesh and catch up on the latest styles from…

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Ryft Recognized at Summit Emerging Media Awards

By | Awards, News | No Comments

We’re excited to kick off the new year with the latest recognition for our work with the team at Ryft at the 2015 Summit Emerging Media Awards. Selected from more than 1,300 entries, the Ryft rebrand project was recognized with a Leader Award in the Complete Branding Package category. “It’s an honor to be recognized for the work and to be designated a leader in the evolution of how brands keep pace with the new forms of media,” said Creative Tonic CEO and Founder, Michelle Houp. “We’re excited to continue our partnership with the team at Ryft and help them maintain their position as the unrivaled leader in their space.”

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Small Is Better

By | Inside The Studio, News | No Comments

For us, staying small is a conscious decision. A decision to select opportunities based on how they fit into our goals and strengths versus how many zeros they carry. A choice to stay flexible, to shift and evolve along with our needs and desires versus marrying a specific execution or specialty. A choice to blur lines, ignore boundaries and unite people behind a fearless determination to work smarter and bigger than the perceived limitations of our size and team. We are not the first to realize the benefits of being small, but there is a large contingent who still take…

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Two-Time Merit Winner in HOW International Design Awards

By | Awards, News | No Comments

We’re excited to announce two projects, Cove and HRCA, were both chosen as Merit winners in the most recent HOW International Design Awards. Selected from more than 1,000 entries, these projects are 2 of 315 winning designs in this highly selective and well-regarded competition sponsored by HOW magazine that recognizes excellence on a global scale. “These projects are a great representation of the quality and breadth of work we strive to do with and for our clients here at Creative Tonic,” said Creative Tonic CEO and Founder, Michelle Houp. “Cove and HCRA were fantastic partners in the creative process and it…

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Reimagining Repellent: Shoo & No Bites

By | Concept, New Work, News, WIP | No Comments

From color palettes to insect iconography and outdoor imagery, the bug spray category follows a well defined path. With such opportunity to break new ground, we were excited when asked to reimagine how the category could look and feel. Tasked with breaking outside the predefined notions, we created a variety of brand and packaging concepts that bring a sense of humor and light touch to the category. Clean, bright and modern, the concepts shown below demonstrate two approaches on how to create a new aesthetic for insect repellant and deliver a distinct, memorable brand on shelf and at home.

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