ConceptNew WorkNewsWIP

Reimagining Repellent: Shoo & No Bites

From color palettes to insect iconography and outdoor imagery, the bug spray category follows a well defined path. With such opportunity to break new ground, we were excited when asked to reimagine how the category could look and feel. Tasked with breaking outside the predefined notions, we created a variety of brand and…
Michelle Houp
October 28, 2015
ConceptInside The StudioWIP

Aura: The Essence of Clean

We recently wrapped some fun identity and packaging concept work for a new, high-end household cleaning brand. Starting with the name, Aura, the team explored a variety of approaches to create a distinctive, premium look and feel for the line that would stand out on shelf and pay off on our positioning for the brand as "The Essence…
Craig Lennie
August 19, 2015
Inside The StudioWIP

Cutting Room Floor – Rackspace

Before our Inspired Infrastructure campaign for Rackspace Digital launched at SXSW earlier this year, the CT team put together a strong portfolio of campaign concepts that made the final decision difficult for our partners over at Rackspace. One concept, Pixel, went on to win a Platinum Award in the concept category at the Creativity Awards. Below are…
Shelley Brand
May 28, 2015