ConceptCreative StrategyInside The StudioNew Work

New Work: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each…
Shelley Brand
February 18, 2016
ConceptInside The Studio

Create Or Die Recap

For those who haven't been following along, we spun our collective enthusiasm for Halloween into a month long creative exploration of our favorite fall holiday. With another trick-or-treat session in the rearview, we've pulled together the results of our create-or-die create-a-thon as one last ode to All Hallows Eve. From…
Craig Lennie
November 3, 2015
ConceptNew WorkNewsWIP

Reimagining Repellent: Shoo & No Bites

From color palettes to insect iconography and outdoor imagery, the bug spray category follows a well defined path. With such opportunity to break new ground, we were excited when asked to reimagine how the category could look and feel. Tasked with breaking outside the predefined notions, we created a variety of brand and…
Michelle Houp
October 28, 2015
ConceptInside The Studio

Create Or Die, Pt III: Tricks & Treats

We are back in the saddle this morning with the latest installation in the Creative Tonic "Create Or Die" Halloween extravaganza. Today's illustration is a wallpaper-grade exploration of everyone's favorite Halloween Night activity, trick or treating. No matter what time of year, there’s something magical about Best Fish Tank Guide.…
Craig Lennie
October 16, 2015
ConceptInside The StudioNews

Create Or Die, Volume 2: Drac + Frankie

Did we mention we love Halloween? Like, love, love it? In celebration of our favorite fall holiday , we’re devoting the entire month to creative explorations of our favorite characters and memories of All Hallow’s Eve. Today’s addition to the month long “Create Or Die” extravaganza is a softer spin…
Michelle Houp
October 9, 2015
ConceptInside The Studio

Cutting Room Floor – Digital Globe

We were fortunate to work with satellite imagery pioneer Digital Globe recently on concepts for its upcoming lead generation campaign. In an industry focused on using samples of its satellite imagery as the primary brand and marketing visual, Creative Tonic and Digital Globe wanted to find a new approach to help them standout from the crowd…
Michelle Houp
September 3, 2015
ConceptInside The Studio

Active Austin

We're football fans here at CT. We're also passionate design and brand fans. With the new season kicking off in just a few short weeks, we put together a little showcase for Active Austin, an internal project that combines our weekday and weekend passions into a celebration of Austin, football, design and branding. (more…)
Michelle Houp
August 27, 2015