Category

Concept

ConceptCreative StrategyInside The Studio
May 9, 2017

Cutting Room Floor: Identities Lost

In this edition of our Cutting Room Floor series, we’re taking a look at brand identities that never made it beyond the studio walls (or screenshare if you’re into technicalities). In each case, we worked closely with the client to build the strategic foundation for our explorations. In each instance,…
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ConceptCreative StrategyInside The Studio
January 6, 2017

Standing Out In A Crowd: The Art of Tradeshow Booth Design

With over 275,000 shows a year – and 87 million attendees in the US alone* – tradeshows are a vital part of a complete marketing plan. Since these events bring entire industries into a single space, it’s critical for companies to approach tradeshows differently in order to stand out and…
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ConceptCreative StrategyInside The StudioMarketingNews
July 14, 2016

Brand Discovery: Setting The Stage For Efficiency in Creativity

Identifying the opportunities for differentiation is essential in creating a brand that is distinct and stands out from the competition. Where are the holes in the market? What are the areas of opportunity for positioning the company visually and tonally? Understanding these questions ensures we’re helping our clients reflect their…
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ConceptCreative StrategyInside The StudioNew Work
February 18, 2016

New Work: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each…
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ConceptInside The Studio
November 3, 2015

Create Or Die Recap

For those who haven't been following along, we spun our collective enthusiasm for Halloween into a month long creative exploration of our favorite fall holiday. With another trick-or-treat session in the rearview, we've pulled together the results of our create-or-die create-a-thon as one last ode to All Hallows Eve. From…
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ConceptNew WorkNewsWIP
October 28, 2015

Reimagining Repellent: Shoo & No Bites

From color palettes to insect iconography and outdoor imagery, the bug spray category follows a well defined path. With such opportunity to break new ground, we were excited when asked to reimagine how the category could look and feel. Tasked with breaking outside the predefined notions, we created a variety of brand and…
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ConceptInside The Studio
October 23, 2015

Create Or Die IV, The Monster Shuffle

Paying homage to our favorite monster themed Pixar movie, Monsters, Inc, the latest Create Or Die submission takes our Halloween theme from scary to hairy. (more…)
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ConceptInside The Studio
October 16, 2015

Create Or Die, Pt III: Tricks & Treats

We are back in the saddle this morning with the latest installation in the Creative Tonic "Create Or Die" Halloween extravaganza. Today's illustration is a wallpaper-grade exploration of everyone's favorite Halloween Night activity, trick or treating. If you're looking for an extra splash of Halloween inspired fun, you can grab…
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ConceptInside The StudioNews
October 9, 2015

Create Or Die, Volume 2: Drac + Frankie

Did we mention we love Halloween? Like, love, love it? In celebration of our favorite fall holiday , we’re devoting the entire month to creative explorations of our favorite characters and memories of All Hallow’s Eve. Today’s addition to the month long “Create Or Die” extravaganza is a softer spin…
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ConceptCreative StrategyInside The StudioMarketing
September 15, 2015

What is Concepting

We often use the term concepting when talking to clients and potential clients, but what does it really mean? What is a concept and what value does it have? Why do agencies always want to do a round of concpeting before starting work? At a high-level concepting work is simply…
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