Category

New Work

Creative StrategyInside The StudioNew Work
February 8, 2017

Agile Branding: The Power of Iteration

Like our startups clients and the Harvard Business Review ¹, we believe that iteration leads to innovation. As with great companies and ideas, great brands require trial and error, market testing and continuous evolution over time. Yes, consistency is important in creating a great brand, but you can be consistent…
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ConceptCreative StrategyInside The StudioNew Work
February 18, 2016

New Work: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each…
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ConceptNew WorkNewsWIP
October 28, 2015

Reimagining Repellent: Shoo & No Bites

From color palettes to insect iconography and outdoor imagery, the bug spray category follows a well defined path. With such opportunity to break new ground, we were excited when asked to reimagine how the category could look and feel. Tasked with breaking outside the predefined notions, we created a variety of brand and…
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Inside The StudioNew Work
September 8, 2015

New Work: Newgistics

We're excited to share the results of our recent brand refresh for omni-channel commerce leader Newgistics. Unique in their ability to provide both digital and mobile commerce solutions as well as fulfillment and logistics services for their clients, they came to Creative Tonic for help updating their brand and visual language to reflect the…
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New WorkNews
February 18, 2015

New Work, Great Cause: Hill Country Ride For AIDS

We are very proud to announce the launch of our new campaign for a cause important to everyone here at the Studio – the Hill Country Ride For AIDS. For this year's event,the HCRA team to create a campaign look and feel that captured the true meaning and importance of the…
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New WorkNews
January 6, 2015

Guidepoint Global Updates Its Brand and Launches New Website

Great to see the launch of our Guidepost brand and website hit the newswire. Loved being part of the process and excited to see the returns on this new identity and positioning. The Case Study The Website The Press Release
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