New Work

New Work: Rackspace + Microsoft Azure Infographic

By | Concept, Creative Strategy, Inside The Studio, New Work

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each level of the IT decision-making chain – from the dba’s to the CTO – to demonstrate the breadth of the Rackspace+Microsoft partnership in delivering solutions to enterprise-level data challenges. Using a narrative structure to create vignettes for our four audience segments, the infographic and subsequent landing page demonstrate that Rackspace and Microsoft understand the…

Read More

Reimagining Repellent: Shoo & No Bites

By | Concept, New Work, News, WIP

From color palettes to insect iconography and outdoor imagery, the bug spray category follows a well defined path. With such opportunity to break new ground, we were excited when asked to reimagine how the category could look and feel. Tasked with breaking outside the predefined notions, we created a variety of brand and packaging concepts that bring a sense of humor and light touch to the category. Clean, bright and modern, the concepts shown below demonstrate two approaches on how to create a new aesthetic for insect repellant and deliver a distinct, memorable brand on shelf and at home.

Read More

New Work: Newgistics

By | Inside The Studio, New Work

We’re excited to share the results of our recent brand refresh for omni-channel commerce leader Newgistics. Unique in their ability to provide both digital and mobile commerce solutions as well as fulfillment and logistics services for their clients, they came to Creative Tonic for help updating their brand and visual language to reflect the simple, seamless experience their solutions deliver. From brand guidelines through website and collateral, the updated Newgistics brand presents a sleek, refined vision for the company and their value proposition to retailers. Check out a few images after the jump, but be sure to check out the full version in our portfolio.

Read More

New Work, Great Cause: Hill Country Ride For AIDS

By | New Work, News | No Comments

We are very proud to announce the launch of our new campaign for a cause important to everyone here at the Studio – the Hill Country Ride For AIDS. For this year’s event,the HCRA team to create a campaign look and feel that captured the true meaning and importance of the Ride in a way that had never been done before. Our team rose to the challenge, combining bold, bright colors and dynamic patterns with a genuine, heartfelt tone to create an inviting, upbeat feel for the event. Check out some highlights from the campaign after the jump, and be sure to visit the HCRA website to…

Read More