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Creative Strategy Inside The Studio Marketing

The Mobile Minefield: Maximizing Your Efforts & Investment

For large companies, the shift to mobile is an exercise in diligence – what content or functionality do people want access to, what is the best method for delivering it, how should the desktop and mobile versions interface or should there be any difference between them at all. These are…

Michelle HoupNovember 12, 2015

Creative Strategy Marketing

Defining Mobile

As of July 2015, 191.4 million people in the U.S. owned smartphones¹, a number that includes nearly two-thirds (64%³) of all adults. Recent data also shows people are spending more time on these devices than with their former flame, television, clocking in at an average of 2 hours and 57…

Michelle HoupOctober 21, 2015

Creative Strategy Inside The Studio

Managing the Uncertainty of New

Whether it's kicking off a new project, working with a new client or starting a new position, we all want to be perfect right out of the gate. Perfect, however, is an unrealistic expectation. Regardless of whether it's your first time or five hundredth, there is always a learning curve…

Michelle HoupOctober 12, 2015

Concept Creative Strategy Inside The Studio Marketing

What is Concepting

We often use the term concepting when talking to clients and potential clients, but what does it really mean? What is a concept and what value does it have? Why do agencies always want to do a round of concpeting before starting work? At a high-level concepting work is simply…

Michelle HoupSeptember 15, 2015

Creative Strategy Marketing

What’s the First Step: Tactic Map

When creating a marketing strategy, the hardest thing to decide is where to start. To help facilitate this decision for our clients, we often create a tactic map diagram to break down the opportunities and opportunity costs associated with different tactics. Each diagram we create is unique to the client, their target audiences and…

Michelle HoupAugust 18, 2015

The Mobile Minefield: Maximizing Your Efforts & Investment

Defining Mobile

Managing the Uncertainty of New

What is Concepting

What’s the First Step: Tactic Map

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