Concept Archives - Creative Tonic

Concept Creative Strategy Inside The Studio

Cutting Room Floor: Identities Lost

In this edition of our Cutting Room Floor series, we’re taking a look at brand identities that never made it beyond the studio walls (or screenshare if you’re into technicalities). In each case, we worked closely with the client to build the strategic foundation for our explorations starting with a…

Michelle HoupMay 9, 2017

Concept Creative Strategy Inside The Studio

Standing Out In A Crowd: The Art of Tradeshow Booth Design

With over 275,000 shows a year – and 87 million attendees in the US alone* – tradeshows are a vital part of a complete marketing plan including social media use, as Facebook ads and get real Instagram likes to promote your products. Since these events bring entire industries into a…

Michelle HoupJanuary 6, 2017

Concept Creative Strategy Inside The Studio New Work

New Work: Rackspace + Microsoft Azure Infographic

To help launch their new partnership with Microsoft Azure, Rackspace asked us to create an infographic and landing page to highlight the benefits of their new managed-service option for the Azure platform and support their promotional campaign for an informational webcast. Starting with the infographic, we developed a concept that highlighted the pain points at each…

Michelle HoupFebruary 18, 2016

Concept New Work News WIP

Reimagining Repellent: Shoo & No Bites

From color palettes to insect iconography and outdoor imagery, the bug spray category follows a well defined path. With such opportunity to break new ground, we were excited when asked to reimagine how the category could look and feel. Tasked with breaking outside the predefined notions, we created a variety of brand and…

Michelle HoupOctober 28, 2015

Concept Creative Strategy Inside The Studio Marketing

What is Concepting

We often use the term concepting when talking to clients and potential clients, but what does it really mean? What is a concept and what value does it have? Why do agencies always want to do a round of concpeting before starting work? At a high-level concepting work is simply…

Michelle HoupSeptember 15, 2015

Concept Inside The Studio

Cutting Room Floor – Digital Globe

We were fortunate to work with satellite imagery pioneer Digital Globe recently on concepts for its upcoming lead generation campaign. In an industry focused on using samples of its satellite imagery as the primary brand and marketing visual, Creative Tonic and Digital Globe wanted to find a new approach to help them standout from the crowd…

Michelle HoupSeptember 3, 2015

Awards Concept

Rackspace Digital: Award Winner

When developing work with our clients, there are often ideas and concepts we love that don't make the final cut. Though they may not get their chance to shine on the main stage, we operate on a no-great-idea-left-behind policy and, luckily, the nice people at the Creativity Awards (see you…

Michelle HoupMay 27, 2015