Creative StrategyMarketing

Death of a Fixed Bid Project

"That’s not in scope." -The death knell to any working relationship.   We don’t want to say it. Clients don’t want to hear it. And yet, it stands – elephant-esque – as the last, and only, line of defense in the fixed-bid, agency-client ecosystem. Over the last couple of years,…
February 21, 2019
Creative StrategyMarketing

Perception is Everything

At Creative Tonic we believe that great creative is great business and that a strong brand yields strong results. We’re a branding firm, so of course, we believe that - we wouldn’t be doing the work if we didn’t believe in it. But it’s important to understand that our clients…
September 7, 2017
Creative StrategyInside The StudioMarketing

The Stigma of B2B

We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges…
October 26, 2016
Creative StrategyMarketing

Defining Mobile

As of July 2015, 191.4 million people in the U.S. owned smartphones¹, a number that includes nearly two-thirds (64%³) of all adults.  Recent data also shows people are spending more time on these devices than with their former flame, television, clocking in at an average of 2 hours and 57…
October 21, 2015
Creative StrategyMarketing

What’s the First Step: Tactic Map

When creating a marketing strategy, the hardest thing to decide is where to start. To help facilitate this decision for our clients, we often create a tactic map diagram to break down the opportunities and opportunity costs associated with different tactics. Each diagram we create is unique to the client, their target audiences and…
August 18, 2015
MarketingNews

Launching the Austin Technology Council

We are excited to announce the launch of the new Austin Technology Council brand and website. We've been working together with the ATC to create a brand and web presence that reflects their growing influence on and leadership in the Central Texas technology and life sciences community. We've got a…
March 16, 2015
MarketingNews

Ryft Launch

We are proud to announce the unveiling and launch of the new Ryft brand and website. RYFT engaged Creative Tonic to create a new brand and visual language for their cutting-edge big data processing solutions and we couldn't be happier with the results. Striking and bold, it is definitely breaking new ground in the…
March 10, 2015