Made For Primetime
Relaunching the Chi’lantro website to maximize the
impact of their national TV debut on ABC’s Shark Tank.
Safe Is A Waste
Of Time And Money.
It takes courage and conviction to transcend market forces
and create brand loyalty. We inspire both in our clients.
Attracting The Next Breakthrough Brand
Revamping the VMG Partners website to reflect their unparalleled track
record of success and reputation for expertise beyond the balance sheet.
Like our startups clients and the Harvard Business Review ¹, we believe that iteration leads to innovation. As with great companies and ideas, great brands require trial and error, market testing and continuous evolution over time. Yes, consistency is important in creating a great brand, but you can be consistent and still evolve and grow.
With over 275,000 shows a year – and 87 million attendees in the US alone* – tradeshows are a vital part of a complete marketing plan. Since these events bring entire industries into a single space, it’s critical for companies to approach tradeshows differently in order to stand out and maximize the impact of their investment. Because we’re a branding firm with a strong background in structural design, we often receive questions and requests regarding custom booth design. How much does it cost? Is it too hard to do? Is it easier to just do out-of-the-box? Answers to these questions…
We do our fair share of B2B work, though, in fairness to our clients, we use that distinction only for the purposes of this post. Philosophically and in practice, we see no distinction between B2B and B2C, or between any industry, market or segment – how we approach their challenges and opportunities are the same regardless of whether it is a consumer brand or an industry trade group. So why the longstanding stigma against B2B? Why the complaints, usually loudest near the creative department, when an upcoming project has the dreaded “B2B” label affixed to it. It’s boring. It all…