News + Insights

Inside The Studio

Happy Ho-Ho-Holidays

This year the team decided to dip our toes into the wonderful world of greeting cards to share some holiday cheer and clean up the often over-the-top style of the season. The simple, fun designs strike a nice balance between festive and sophisticated, and, as a bonus, make for some…
Michelle Houp
December 24, 2015
Inside The StudioNews

Small Is Better

For us, staying small is a conscious decision. A decision to select opportunities based on how they fit into our goals and strengths versus how many zeros they carry. A choice to stay flexible, to shift and evolve along with our needs and desires versus marrying a specific execution or…
Michelle Houp
December 15, 2015
AwardsNews

Two-Time Merit Winner in HOW International Design Awards

We're excited to announce two projects, Cove and HRCA, were both chosen as Merit winners in the most recent HOW International Design Awards. Selected from more than 1,000 entries, these projects are 2 of 315 winning designs in this highly selective and well-regarded competition sponsored by HOW magazine that recognizes excellence…
Michelle Houp
November 11, 2015
ConceptInside The Studio

Create Or Die Recap

For those who haven't been following along, we spun our collective enthusiasm for Halloween into a month long creative exploration of our favorite fall holiday. With another trick-or-treat session in the rearview, we've pulled together the results of our create-or-die create-a-thon as one last ode to All Hallows Eve. From…
Michelle Houp
November 3, 2015
ConceptNew WorkNewsWIP

Reimagining Repellent: Shoo & No Bites

From color palettes to insect iconography and outdoor imagery, the bug spray category follows a well defined path. With such opportunity to break new ground, we were excited when asked to reimagine how the category could look and feel. Tasked with breaking outside the predefined notions, we created a variety of brand and…
Michelle Houp
October 28, 2015
Creative StrategyMarketing

Defining Mobile

As of July 2015, 191.4 million people in the U.S. owned smartphones¹, a number that includes nearly two-thirds (64%³) of all adults.  Recent data also shows people are spending more time on these devices than with their former flame, television, clocking in at an average of 2 hours and 57…
Michelle Houp
October 21, 2015
ConceptInside The Studio

Create Or Die, Pt III: Tricks & Treats

We are back in the saddle this morning with the latest installation in the Creative Tonic "Create Or Die" Halloween extravaganza. Today's illustration is a wallpaper-grade exploration of everyone's favorite Halloween Night activity, trick or treating. No matter what time of year, there’s something magical about Best Fish Tank Guide.…
Michelle Houp
October 16, 2015
ConceptInside The StudioNews

Create Or Die, Volume 2: Drac + Frankie

Did we mention we love Halloween? Like, love, love it? In celebration of our favorite fall holiday , we’re devoting the entire month to creative explorations of our favorite characters and memories of All Hallow’s Eve. Today’s addition to the month long “Create Or Die” extravaganza is a softer spin…
Michelle Houp
October 9, 2015